Privacy Policy
Last Updated: 2026
This Privacy Policy explains how jamespheby.com ("we," "us," "our," or the "Site") collects, uses, and protects your information when you visit our website. We are committed to protecting your privacy in accordance with UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: When you voluntarily provide it (e.g., name, email address) through contact forms or subscriptions.
- Technical Data: IP address, browser type, device type, operating system, and pages visited.
- Cookies: Small files stored on your device to enhance user experience and track preferences.
- Usage Data: How you interact with our content, including clicks, time spent on pages, and referral sources.
How We Use Information
We use collected information for the following purposes:
- To improve and optimize the Site's functionality and user experience.
- To analyze user behaviour through analytics services.
- To track affiliate commissions and validate casino referrals.
- To respond to your enquiries and communications.
- To comply with legal obligations.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to improve our Site.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and calculate commissions.
- Marketing Cookies: Used to personalize content and advertising.
You can control or opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices of these external websites. We strongly encourage you to review their privacy policies before providing any personal information. Your use of linked sites is governed by their own terms and privacy policies, not ours.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the right to:
- Access your personal data held by us.
- Request correction of inaccurate data.
- Request deletion of your data (subject to legal obligations).
- Restrict or object to processing of your data.
- Withdraw consent at any time.
- Request data portability.
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Analytics and usage data is typically retained for up to 12 months. Affiliate tracking data is retained in accordance with our affiliate programme terms. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@jamespheby.com
Website: jamespheby.com
We will respond to your enquiry within 30 days in accordance with applicable data protection laws.